After a long and exciting week at SEMA, there is only one way to end all of the festivities: the SEMA Cruise and after party. Starting at 4 PM today, the SEMA Cruise will be commencing as it showcases to the public some of the event’s best rides.
In an official statement, event organizers say, “After four days behind closed doors in the Las Vegas Convention Center (LVCC), visible only to industry professionals, hundreds of cars and trucks from the SEMA Show will roll out of the building in the SEMA Cruise and, for the first time ever, assemble at ‘Sema Ignited,’ an extravaganza that will include food, music, celebrities, iconic builders and displays.”
Over the last decade, the SEMA Cruise has grown exponentially as thousands of people now line-up to watch the starry event. In fact, the event has become so big that it has become the backdrop for nationwide media coverage and the event is even the subject for a nationally televised broadcast special. With the addition of SEMA Ignited, things are set to be even bigger this year.
One of the reasons that this event is SO BIG is that enthusiasts are stuck looking at these rides all week without ever seeing (or hearing) how they perform out on the road. The Cruise gives the people an up close and personal feel for some of their favorite rides.
Truckin’ writer Monica Gonderman felt the same way at last year’s show, saying, “While Monday through Friday at the 2013SEMA Show had resulted in seeing a ton of cool custom vehicles, a nagging set of questions only intensified by the end of the week. Yes, these vehicles looked good, but did they run? Did they drive? How did they sound? How did they look driving?”
As promised, 4wheelonline will be on the prowl, capturing footage of all the best moments from the event. It’s an event that we’ve been prepping for all year, and we can’t wait to deliver everybody the inside scoop.
4Wheel Online Blog - Automotive News 