This week, the Robb Report released their decision for car of the year in an “unprecedented landslide decision.” The winner? The Ferrari F12 Berlinetta. Selling for over $315,000, the Berlinetta has a 3.1 second 0-60 time and a top speed of 211 mph!! All of this is made possible by its 731 horsepower V-12 engine.
In their official video (as seen below), one man says of the car, “[The Ferrai F12 Berlinetta is] understated and elegant in a way that doesn’t shout. After all, a car with this performance doesn’t need to.”
So, what does winning the Robb Report Car of the Year award mean for Ferrari? Well, I think it can be summed up in two words… BRAGGING RIGHTS.
For over 30 years, Robb Report magazine has become a staple of pop-culture lore, serving as the go-to source for high-end life styling. The magazine brand is worth hundreds of millions of dollars, and it has been mentioned on tracks by Kanye West, Jay-Z, and 50 Cent. Being featured in this magazine is a big deal; it’s recognition of having made it to the top.
For the past 21 years, one of the magazine’s most respected and anticipated annual announcements has been their car of the year award. With over 100 journalists, car experts, and industry insiders test driving and analyzing, each vehicle is put through the ringer so they can earn this esteemed honor.
According to the Robb Report criteria, experts were to select the strongest 2014 model sports and luxury vehicle in regards to performance, design, comfort, and style. Unlike car and truck of the year awards given at certain auto shows, price was not a factor. After all, in the world of the rich and famous, it never is.
Finishing below the Berlinetta were:
2nd Place- Audi R8 V10 Plus
3rd Place- Lamborghini Aventador LP700-4 Roadster
4th Place- Aston Martin Vanquish Volante
5th Place- BMW M6 Gran Coupe
But when the results were released, it turned out that none of these cars garnered anywhere near the attention of the Ferrari F12 Berlinetta. Robb Report official writer, Brett Anderson, tells us, “When the tally was taken, this year’s drivers delivered a landslide decision. Their unprecedented consensus on the winner called for no recount…no dueling pistols were drawn.”