For over two decades, since the discontinuation of the Comanche, Jeep fans have been screaming at the top of their lungs… BRING BACK THE PICKUP!!!
Each year, these screams only seem to get louder, too, as we are continually teased by new pickup concepts– which is like the automotive equivalent of a company giving us blue balls. I mean, check out this gorgeous Jeep Gladiator from ’05 shaking its ass. Why the hell was thing never made??
Well, it turns out that we’re not the only ones that feel this way. In fact, recently, Jeep CEO Mike Manley came out and told The Detroit News, “I remain a big fan of a Jeep pickup. I think we have a history that says it belongs in our portfolio.”
Oh wow, does that mean it might soon be added to the line-up? Uhhhmm… NO. As soon as he raised our hopes, Manley– in a bastard move– dashed them quickly, saying:
Wow. Talk about getting shot down. Based on Jeep’s current obligations, it appears that a new Jeep pickup would not even be considered until at least 2018, and that’s a hopeful estimate.
But couldn’t Jeep move some stuff around and give us what we really want?
IHS Automotive senior analyst Stephanie Brinley thinks so; she says, “How many SUVs can you make? They’re running out of space within their own lineup to generate sales with new product. The only one that makes sense is a small/compact pickup truck.”
Yeah. EXACTLY. What she said! Look, I’m not going to lie. I don’t care about finances or Jeep’s profit margin. All I know is that Jeep is America’s company (even though they’re currently owned by an Italian company, ugh), and we want the most American vehicle available… a pickup!