Heading into this week of SEMA madness, one of the most anticipated booths in Las Vegas would be coming from Ford Mustang. Part of the reason for this elevated excitement is that Mustang has expressed that this year will be a year of expansion, aimed at targeting a more youthful and global market. That meant that their new unveiling would certainly be epic.
The other reason for the hype was that Ford was a definite front runner to take away the event’s Hottest Car award. Well, after weeks of speculation, that is exactly what happened.
Announced on their Twitter just this hour, Ford says…
— Ford Mustang (@FordMustang) November 4, 2014
This, of course, marks the THIRD straight year that Mustang has taken away the SEMA award (last year, Ford took home double honors as it also won the Hottest Truck Award for the Ford F-Series).
The award was officially presented to company executives this morning at a SEMA breakfast that was attended by nearly 3,000 people. The award was based on selections made by event surveyors after observing vehicles displayed in company booths.
Chris Kerstin, SEMA President and CEO, says, “The SEMA Show has always been the premier event where the newest and most innovative automotive aftermarket products and trends are seen first. With the SEMA Award, SEMA recognizes the vehicles they consider the top enthusiast prospects for the coming year.”
For Ford Mustang, this award goes a long way for them maintaining their reputation as an industry leader. The new Mustang models have implemented a lot of changes, especially when compared to the company’s stagnant approach towards evolution over the past decade. Some of the more important updates being featured on this year’s ride include a new independent rear suspension, available right hand drive (!!!), and even some changes to the engine, for example:
- Ford’s first ever gas-saving 2.3-liter turbocharged motor, as well as
- The latest versions of Ford’s 5.0-liter V8 engine
- A newly modeled 3.7-liter V6
As the release date has approached, many have wondered what the reception would be to these changes. At SEMA, it appears to be nothing but positives.