Friday marks the beginning of the New York International Auto Show. In the past, this wouldn’t have been that big of a deal. After all, we’ve already had the world-renowned Detroit and Geneva Auto Shows, which would typically make New York the 3rd most important auto show of the season- at best.
But the tide has started to turn, and the New York International Auto Show is gaining ground as one of the elite auto shows.
New York Daily News writer, Christian Wardlaw, says, “It used to be that Detroit held ‘The Really Big and Important Auto Show’ in North America. Lately, though, Los Angeles and New York have been rising from their positions as supporting cast members to become major events in their own right.”
This, of course, makes a lot of sense on many different fronts, the first being: who the hell would want to go to cold, broken down, crime ridden Detroit for an Auto Show? 20 years ago, okay. It wasn’t THAT great back then, either, but at least it was passable. Since the recession, however, Detroit has completely fallen off of the map. Many Americans would probably rather take a vacation at a minimum security prison.
Detroit’s natural lack of appeal leads to the second reason why the New York International Auto Show is gaining ground: New York is naturally more accommodating, especially to foreign markets.
In today’s globalized world, this is VERY important. More and more companies like Chrysler/Fiat are market bending international companies, and they appreciate the opportunities that are presented in New York.
These opportunities come through increased business connections and huge openings for publicity. This factor has already come into play at the 2014 Show, just take a look at the Ford publicity stunt of placing a Mustang on the roof of the Empire State Building (this happened earlier this morning). New York is a city of madness, and journalists and auto enthusiasts undoubtedly love madness.
All of these factors have helped to spur the New York Show to the front of the line. In fact, many companies have withheld vehicle debuts this year so they could be revealed in New York. Some of the most anticipated vehicles at this year’s show include the 2015 Dodge Charger and the 2015 BMW X4.
Vehicle debuts, of course, are not the only aspect of the show that has been gaining ground. This year’s show will also have exclusive access to certain new and emerging technologies, for example, new vehicle to vehicle communication systems, internet-connectivity technology, and rear view camera developments.
With all of this on the docket, Friday’s commencement of the New York International Auto Show is going to be huge, maybe even the biggest of the season.