Sometimes, it just seems like people were born into a certain lifestyle for a reason. Dick Cepek was one of these people. During his childhood, he would spend countless hours around automotive plants because his father worked there. All of this had a huge impact on the young Cepek and influenced him in ways that he didn’t even realize. By the time he was an adult, he was tinkering with vehicles, especially tires, looking for new ways of doing things. Eventually, his insight and ideas helped him to establish one of the greatest aftermarket companies in automotive history. It also helped him to get involved with the evolution of off-roading, which is now beloved by millions of people across the world. Dick Cepek’s Hall of Fame career and the products that his company produces is something to be admired.